I consulted on tone of voice and developed and delivered an online copywriting course to upskill the in-house teams at House of Fraser, B&Q, Benefit Cosmetics and Monica Vinader. This involved coaching them on best practice, covering; producing product copy, how to deliver a consistent tone of voice across all channels and SEO. I also created product copy for House of Fraser. (Please click on the images to view examples.)

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Training Testimonials

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“The team at Practicology were happy to tailor the training content to our needs and include really relevant examples. They dug into our data to make sure their recommendations and content were relevant to our audience and brand. The training day was useful, easy to follow and enjoyable; and we all came away with actionable learnings.”

Hannah Spicer, Head of Content and Email, Monica Vinada

“The feedback from the team has been extremely positive. They thought the trainers made the session open and engaging, and walked away with structure and techniques to apply to their current projects. Many commented that the relevant category focus made the topics live and relevant, helped bring things to life and they enjoyed the active conversation and debate”

Amie Budden, Ecommerce Trading and Product Content Lead, B&Q