I am an experienced senior copywriter specialising in writing for retail and FMCG.

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Commercially minded, I firmly believe that brilliantly executed copy and a consistent tone of voice will not only elevate your brand but will also drive commercial value for your business by effectively engaging your customers. I keep up to date with best practice and industry trends to ensure I deliver the best possible service and value.

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I’ve notched up almost 20 years’ experience working with well-known retail brands, cutting my teeth at Nicole Farhi and moving on to join Freemans Home Shopping, Debenhams Direct, and Otto UK, where I led the copywriting team.

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Most recently, I’ve worked with Practicology, catering to all their clients’ written content needs; from writing product descriptions and ensuring best practice SEO, to blog writing, to developing and delivering online copywriting training. This portfolio of clients included; House of Fraser, Canon, Benefit Cosmetics, B&Q, National Geographic, Paul’s Boutique, Wilko, and Monica Vinader.

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"Zoe is a first-class copywriter. I've worked with her for around 6 years, and have always been impressed by her ability to produce highly effective content and copy for different retail categories from fashion to electricals and more. I'd recommend her to anyone looking to improve the relevance and calls to actions around their content."

Martin Newman, Founder and Chairman at Practicology