I fine-tuned the brand’s tone of voice as part of their rebranding and new website launch. I also wrote product copy for their bestsellers, as well as category landing page copy and static pages.

I created a tone of voice that reflected the business perfectly, incorporating the witty brand personality the owners were keen to convey.

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“Zoe helped us develop a tone of voice that reflected our business’ absolute passion for all things sweet, in readiness for our new site launch. She went on to produce copy for the site including category landing pages, product copy, and our customer service pages. We were delighted with the results. Zoe was a pleasure to work with and was incredibly reliable, delivering the copy we needed on time and within budget, without the need for several rewrites.”

Josh Laurier - Brand Manager at English Cheesecake Company