I was seconded to Canon’s in-house team for 3 days a week over a period of 4 months to help them create copy for their new direct to consumer site. This involved working alongside the design, UX, buying, marketing, and SEO teams to produce copy for the customer journey, as well as optimised product copy for bestsellers and engaging and compelling site copy. I ensured a consistent tone of voice throughout, that adhered to Canon’s brand guidelines. (Click on the images to view examples.)